the Prestige asset strategy (USP)
5 days in Paris, December 2023
Production starts with the West and Peck dialogue in Paris in December 2023, during off-season, in an all-in-one accommodations and shooting Airbnb villa or Paris apartment for five days. Costs will be significantly offset ahead of the trip. We gain production value and prestige while saving production expense. We come away with prestige assets that will better position us to negotiate for what we want.
Grassroots marketing and brand activism
To maximize exposure around the country and build a dedicated following, Last Word will depend on grassroots marketing and brand activism that is tied to the #citethelife campaign.
Product placement
The Paris production will have placement deals for equipment often seen being used on camera. We will also have sponsorships and placements with the companies whose products or services we use (Burberry for winter apparel, for example). Particularly local French businesses.
Potential for ongoing segments
We will establish partnerships with Mr. Peck and local businesses for continuing the Paris dialogue segments in the Last Word TV series or as a standalone anthology series.